Nowadays, accessing the internet can be done through many different devices. Given this, the chances that people will visit your car repair shop website using a desktop or a laptop computer are becoming smaller. It is more likely that they will use a tablet or a smartphone instead.
A few years back, websites that were not designed to be mobile-friendly are hardly a problem. However, as more people have begun to do online searches using their mobile phones, it has become clear that mobile-friendliness has become a must for all websites. Although some companies have successfully converted their websites to mobile-friendly formats, others are lagging behind, and their lower website ranking reflects this.
What Is a Mobile-Friendly Auto Repair Website?
A mobile-friendly website is one designed specifically to display on mobile devices. Typically, this will mean a website designed to display on a smaller screen, such as those on a smartphone or a tablet. When accessed through these devices, the website automatically adjusts to the smaller screen, formatting its interface in an optimized manner to be compatible with mobile viewing.
If your auto shop does not have a mobile-friendly website, people who visit it using their smartphones will have difficulty navigating the site, leading to a poor user experience. When your site is not mobile-friendly, it will likely be flagged by Google as remove this from search results.
Reasons To Have a Mobile-Friendly Auto Repair Website
The importance of mobile-friendly websites can be seen in the following:
1. A mobile website offers a better search option.
Mobile users can access the internet from wherever and whenever they want. With their smartphones, they can quickly search even while on the move. This is unlike online searches made on a desktop, where you often have to be seated in a fixed position. This scenario has led to many websites being designed for mobile access.
2. A mobile-friendly website can lead to enhanced user experience.
When a website is viewed from a tablet or a mobile phone, it switches from an even layout to a vertical one, assuming its design is mobile-compatible. This usually results in the content being displayed differently. This is due to RWD or Responsive Web Design which adjusts your car repair website, so it fits nicely on any mobile device screen. It also reduces the size of all your images and content rather than maintaining a consistent structure. This programmatic adjustment makes it easier for visitors to navigate your website, enabling them to have an improved user experience.
3. A mobile website has a cost-effective design architecture.
Website owners used to make several variations of the same web page before RWD was introduced. This meant using different source codes for varying webpage sizes, which can be costly, especially when updates are made to the codes. With RWD, only one source code is used, which can quickly adapt to the screen sizes of different mobile devices.
4. A mobile-friendly website can lead to increased sales.
Statistics show that a growing number of customers use their mobile phones to purchase merchandise online.The rate has doubled over a two-year period, reaching 20% in 2015. Analysts estimate that in 2022 online shopping using mobile devices generated over $415.93 billion and accounted for 6% of total retail sales. Given this, it would make sense for web-based car repair businesses to consider having a mobile version of their site using a responsive design. This will not only improve the user experience of visitors but will also open more doors for sales opportunities.
5. Google gives high ranking to mobile websites.
According to one study, 96% of Internet users use Google when they are looking for something. To be found on the first page of a Google search, your car repair website must be properly optimized. However, Google also recognizes that a website’s mobile-friendly nature is important and will often favor it in many search results.
6. A mobile website loads faster.
Unfortunately, people, these days have short attention spans. Thus, if you have a mobile website for your auto repair shop, it must load fast. A long loading time can cause visitors to leave a site and continue their search elsewhere. With mobile users, more than half of them will abandon your website if it takes longer than three seconds to load.
7. Most people do mobile searches.
More than 50% of web traffic is composed of mobile device usage. This should be enough reason to ensure that somebody can quickly view your website using a tablet or smartphone.
8. A mobile website can make your auto shop look more professional.
A website is where customers learn more about your company and its products or services. However, your business can project a poor image if your website is challenging to navigate when accessed using a mobile device. By ensuring that your site is mobile-friendly, you project an image of professionalism, as it serves as proof that you are up-to-date with the latest trends in digital marketing.
Responsive web design services have helped popularize the concept of a mobile website. The latter, in turn, has enhanced user experience across multiple devices. This is just one of the benefits you can gain if you work on getting your website mobile accessible
Mobile-friendly websites are clearly the future in web design. If you’re running an auto repair website, it’s best to set this up with a mobile version by using tools like a mobile-friendly website builder, so you can get an edge over the competition. If you need help, various digital marketing companies will gladly do this for you so you can enjoy long-term success.
Contact Advanced Digital Automotive Group if you want your auto shop website to become mobile accessible.
With many car owners opting to search for repair outlets using mobile phones, you should prioritize making your car shop website mobile-friendly. If you need assistance in doing this, Advanced Digital Automotive Group can help.
We are a full-service digital marketing company and our expertise is designing websites for auto repair centers. We have a professional team of auto repair SEO experts that handles this delicate work, which includes making a web design that can be accessed through your tablet or smartphone. Call us today and find out why we are the best in the field.