In today’s digital age, a well-designed website is an important factor in your business’ success. A functional website is one thing, but it also needs to have a well-designed layout to increase your online presence. A great website design has many benefits: it’s effective in increasing customer conversion, expanding client reach, and improving business branding.
Unfortunately, due to lack of auto body website design knowledge, you could be making mistakes that make it difficult for visitors to navigate, resulting in lost sales and missed opportunities. If you want to avoid these website design mistakes , read on to learn more.
10 Common Mistakes in Auto Body Website Design
If you want to stand out from the competition and give positive first impression on potential customers, avoid these 10 common website design mistakes:
1. Not Mobile-Friendly
Most consumers spend more time with their phones than their computers, so optimizing your website to work well on mobile devices is essential. In addition, search engines like Google prioritize mobile-friendly websites in search results, so a website that’s not fully mobile-optimized may have a lower search engine ranking.
To make your auto body website design mobile-friendly, make it easy to navigate and make it load quickly. Visitors can get frustrated if they have to hunt around or zoom in for information.
2. Bad Contact Info Placement
One of the website design mistakes to avoid is having terrible contact info placement. Visitors often visit websites to access services and contact information. If this information is difficult to find or not readily available, they are more likely to leave the website. This can result in lost potential customers and missed opportunities for businesses.
You should have a clear “Contact Us” page with all your contact info to correct this. You can also include contact information in every footer.
3. Too many words
Less is more when it comes to automotive website designs. A wordy webpage can overwhelm and confuse visitors, making it difficult for them to navigate the website. In addition, long paragraphs and wordy sentences lead to decreased engagement, as most visitors prefer direct and easy to scan information.
4. Too busy
Aside from text-heavy pages, one of the most important common website mistakes to avoid is over-stuffing your auto body website with too many images. A cluttered website can be visually unappealing, which gives negative impression on visitors.
Additionally, a cluttered website can look unprofessional and decrease the business’s credibility in the eyes of potential customers. It can also make it challenging for visitors to focus on the most essential information on the site, potentially leading to missed opportunities for conversions or sales.
5. Too many logos
While it’s a huge point to include logos for certifications like I-CAR, ASE, and VeriFacts, these can be foreign to regular visitors unfamiliar with the industry. Instead of helping your business, it only adds to the clutter of website mistakes.
Instead of putting them at the front and center spots, you can include more relevant information that consumers will find helpful. If you don’t want to omit them, you can include them in your About Us section or create a separate page for your certifications.
6. Using old pictures
It can be tempting to reuse a photo from six years ago but this is one of the common website mistakes to avoid. Using old photographs shows to visitors that your website is outdated, and it gives an impression that the company is not proactive in updating it.
In addition, keeping outdated photography on an auto body website design can negatively impact potential customers. It can mislead them about the current state of the business, such as its facilities or personnel. To avoid this, businesses need to update their website’s photography regularly. This helps to represent the brand accurately and its offerings.
7. Using Low-Quality Images
Along with using old pictures, one visual website design mistakes to avoid is using poor-quality images at low resolution that appear blurry, grainy, or pixelate, which can make the website look unprofessional and amateurish. Additionally, it can make it difficult for visitors to see correctly and understand the products or services offered, leading to lower sales and conversions.
To improve your automotive website designs, invest in high-quality and professional images to enhance the overall look and feel of your website and improve user experience.
8. Forgetting to Update the Backend
After improving and correcting visual website design mistakes on the front end, it’s crucial to update regularly and back up the backend of your automotive website designs.
Updating the backend of your website’s plugins ensures that each part of your page functions properly. In addition, failing to update can make your website vulnerable to hackers, compromising your customer’s information. A hacked website can damage the business’s reputation and lead to legal issues.
9. No SSL Certificate
Common website mistakes apply not only to the visual elements but also to safety measures. One of the common website design mistakes is not having a secure sockets layer (SSL) certificate to add a layer of protection that encrypts sensitive information like passwords and credit card details. Not having an SSL also makes your website vulnerable to cyber-attacks and data breaches.
In addition, websites without SSL certificates rank lower in search results, which leads to lower traffic and visibility.
10. No CTA
Not including clear calls-to-action (CTAs) on a website is one of the most common website design mistakes, yet it can have significant consequences for a business. With a clear CTA, visitors may know what actions to take on the website, such as purchasing, filling out a form, or contacting the business. This lack of direction can lead to a higher bounce rate and lost conversions, ultimately impacting revenue and growth.
Designing a website is essential to any auto body business’s online presence. Correcting the common website mistakes to avoid discussed in this article can help ensure that your website effectively engages visitors, communicates your brand message, and converts potential customers into loyal clients.
With a well-designed website that offers a positive user experience, your auto body business can stand out in the crowded online marketplace and establish itself as a reputable and professional industry leader. Remember to prioritize user-friendliness, mobile responsiveness, and high-quality content.
Design a professional website for your auto body business with Advanced Digital Automotive Group.
If you need to elevate your automotive website design, hire Advanced Digital Automotive Group. We are experienced web designers that can create a website that accurately represents your business and attracts the right audience. Along with website design, we offer comprehensive marketing services to ensure your website ranks in search engines. Call us today to help boost your business’s online presence!