The internet has changed how people live and how companies conduct business. For example, when customers search for a particular product or service, they search online. Companies must promote their products or services online to be successful.
Modern businesses have had to move with the times and adapt to the online environment to survive, and this is true, particularly in highly competitive industries such as the auto repair industry. To compete in the modern-day marketplace, draw attention to your auto repair shop, and expand your customer base, auto repair businesses must have a fully functional digital marketing campaign emphasizing SEO for auto repair shops.
This post will deal with the critical function of Search Engine Optimization and highlight the top ten benefits of SEO. By reading here, you will better understand SEO and how it can benefit your company.
What Exactly Is Search Engine Optimization?
Search Engine Optimization (SEO) is a process that optimizes digital content to attract the attention of search engines, which in turn causes the search engine to rank the site higher on Search Engine Results Pages. This higher ranking leads to increased web traffic, awareness, and demand for your business’s products or services.
SEO can be categorized as on-page SEO, Off-page SEO and Technical SEO.
Why is SEO Important?
Research shows that when viewing internet search results, only a few look beyond the first five search results displayed on the search results page. For this reason, your site must rank in the top five positions on page 1 of the relevant search results pages.
SEO is a process that attracts the attention of search engine and prompts them to rate a site higher on Search Engine Results Pages (SERPs) leading to increased awareness of your company, more consumption of your company’s products or services, and business growth.
There are many benefits of SEO for your company. Read here to learn about the ten significant benefits of a well-structured SEO for auto repair shops or other businesses.
1. It increases your credibility.
A high ranking on search engine result pages is often associated with credibility and trustworthiness. When people see a site with a high ranking, they automatically assume that this company has a certain degree of credibility and reliability. The same goes for search engines. Search engines tend to accredit sites that rank highly with credibility, expertise, authoritativeness and trustworthiness.
2. How much does SEO cost.
The cost of SEO will vary depending on the project’s scope; however, it is safe to say that given the results you can achieve, SEO is one of the more cost-effective digital marketing strategies. A small business hiring a digital marketing agency to develop and implement an SEO strategy typically costs anywhere from $800 to $2,000 per month. For a larger company that requires a more extensive project, the cost will normally be anywhere from $2,000 per month up to $10,00 per month.
3. The relationship between content and SEO.
Original content and SEO complement each other perfectly, and experts in the field often describe the interrelationship between the two as a mutually beneficial, hand-in-hand relationship.
The two concepts are so close that people sometimes confuse them as the same process, but they are distinctly different. The main difference is that the relationship is one-way dependent. For example, content can exist without SEO, but SEO cannot exist without content. Indeed, every element of an SEO strategy is dependent on content.
4. It improves PPC campaigns.
PPC generates paid-for traffic which leads to a higher ranking on SERPs. SEO does much the same, except that the traffic it generates is organic. SEO can improve PPC advertising by:
- Improving the conversion rate
- Increasing brand value
- Reduces the cost per click of paid advertising
- Improves user experience
- Enhances brand awareness.
5. It provides you with a competitive advantage.
When used correctly, SEO can give your auto repair shop an edge over competitors. For example, a good SEO digital marketing campaign can drive more traffic to your website, increase awareness of your shop, increase your customer base, and drive new customers to your shops door, all of which gives your business an edge over its competitors.
6. SEO can assist you in reaching more people.
General SEO marketing can significantly broaden your advertising/promotional reach. For example, a small business like an auto repair shop can talk to a worldwide target market by using SEO for auto repair shops regardless of their position in the purchasing tunnel. To expand your reach target keywords, rather than demographics.
7. It can help you rank higher in local searches and attract local customers.
Google analysts estimate that there are approximately 3.5 billion searches daily, and 1.6 billion or 46% of these are local searches. Local searches also have a high conversion rate, particularly if searchers are searching using a mobile device. Indeed, it is estimated that approximately 80% of local mobile searches result in conversions.
The frequency and high conversion rate of local searches make it critical for a business’s SEO marketing to include Local SEO. When engaging in local SEO marketing, optimize your site listing and ensure your listing is activated for voice search.
8. It enhances the usability of websites.
SEO can also be used to make your website more user friendly and improve the viewing experience. Make sure your website includes:
- High quality relevant content
- Active and relevant backlinks
- A well-designed navigation system that loads quickly
9. You can monitor and measure SEO results
Another notable advantage of SEO is that it is measurable, and you can monitor and track changes in rankings, conversions, and website traffic. The primary tool for measuring the effectiveness of SEO is Google Analytics. Using Google Analytics, you can track each purchaser’s buying path, including what items they have searched for and what activities they have engaged in.
10. It raises user engagement rates.
Small businesses like auto body shops benefit from a service-specific, optimized website. A well-optimized website can:
- Increase awareness of your business.
- Increase the number of visitors to your site, potentially leading to more customers.
- Increase the time viewers spend visiting your website, which increases viewer connectivity with your company.
- Lead to customer advocacy and long-term income.
Get Started on SEO with Advanced Digital Automotive Group
The auto repair market is crowded and competitive; however, with an effective SEO strategy, you can stand out from your competitors, establish and consolidate your market share and grow your auto repair shop business. However, developing and implementing an effective SEO strategy is easier said than done, so many companies turn to digital marketing experts like Advanced Digital Automotive Group.
Here at Advanced Digital Automotive Group, we are a group of auto repair SEO experts who can design and implement a tailor-made SEO plan that will significantly benefit your auto repair shop. Call us today to discuss how we can help your auto repair business grow and prosper.